“Our mission is to give everyone a voice and show them the world.”

Freedom of Expression

Freedom of Information

Freedom of Opportunity

Freedom to Belong

Instant access to videos

YouTube will recommend videos based on search/watch history, liked videos, and channel subscriptions

Clear and easy navigation

Hover for video previews

Access to all pages

Endless scrolling to find videos

Algorithm for recommended videos isn’t always precise

Redundant page navigation (You can get to the same page 3 different ways which makes some features pointless)

Design is a bit bland

The platform takes away from watching videos with the best experience

The homepage could showcase the “trending” video of the day. 

(For the purpose of keeping up to date with what’s happening) This can be toggled to be turned off.

Compressed navigation that offers more viewing space

Homepage navigation is a dropdown of categories instead of the endless scrolling.

Music page layout to look more like a playlist

Have a toggle option to play the video associated with the saved song (Even if it doesn’t, it can show to stagnant video)

Auto sorting at top so you can browse by title, channel, date added, or the duration

Animations

Netflix is the world’s leading streaming entertainment service with over 167 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

One price, no commercials

Access to hundreds of videos and shows

Available offline

Multiple user accounts

Multiple language options

Viewing toggle

Endless scrolling

Algorithm for recommended movies and shows isn’t always precise

Featured movie/show autoplays with volume on

No “My List” customization

“Are You Still Watching”

Lack of a dislike button

Based on user feedback of the pro’s and con’s that are faced when using Netflix, we can combine them into categories of the most persistent and talked about experiences.

This will help to develop a better user experience with changes that are suitable to everyone.

Make browsing by genres easier and accessible on the Homepage

Added filter button that will allow you to sort by Rating, TV Show, Movie, Recently Added, and Children’s

A fun “Pick for Me” button that will resolve the “I don’t know what to watch” or “I just want background noise”

An added filter button to sort through “My List” easier instead of endless scrolling (i.e. genre, add date, rating, etc)

Adding a customizable “My List” button so you can create a list on whatever you want. (i.e. Cheesy Horror, Rainy Day Mood, I Need A Laugh, Cartoons, etc)

Ocean Conservancy is a non-profit that is established in it’s impact in cleaning the oceans, reducing deforestation, looking for new solutions to better care for the environment, and is based on sustainability and love for the ocean and all that inhabits it.

Pages are responsive

Videos are entertaining and on the website longer

Navigation is easy to see and concise

Unique dropdown feature on navigation buttons

Screams “dramatic” and “urgency” which is useful for this specific company to deliver their message

Website is mostly comprised of videos and poor use of parallax

No consistent use of styles or elements

A lot of red buttons which is misleading

Very large logo

Text on page is very large and awkward

The homepage screams with urgency and fills you with a lot of fast information on first glance. Using soft and beautiful imagery would be the first step into making a website that’s more welcoming.

Take away the solid navigation bar and use less contrasting colors.

Use of a captivating mission statement in the center of the screen along with a call to action button.

Add social media icons at the bottom of the page that stays fixed.

Programs page would also be delivered int he same way; the use of a beautiful image with a caption in the center describing the premise of the page and a call to action button.

Continue with fixed social media icons on the bottom of the screen.

“Enter Email” option at bottom to subscribe the the mission.